Clean Your House!

On March 1, I posted a simple reel, just me cutting soap. Nothing fancy, nothing staged. Just real life.

Then a comment came in telling me to “clean your house.”

Before I get into the rest of the story, I wanted to say thank you in a tangible way. To celebrate what has happened since, you can use code CLEANYOURHOUSE to take 15% off any order on our website. This sale will run through March 30, 2026.

Now… back to that comment.

Instead of brushing it off, I decided to respond. Not with frustration, but with honesty. I turned on the camera and shared a little bit of my heart—about life, priorities, and what really matters in the middle of busy, imperfect days.

I had no idea what would happen next.

That response reel has now reached over 375,000 views on Instagram. There have been 4,800 comments, more than 1,700 shares, and over 500 reposts. I’m still trying to take it all in.

What’s meant the most, though, isn’t the numbers—it’s the people.

Early on, one comment stood out to me. Someone said they didn’t care what my house looked like… they just wanted me to keep making my anti-itch lotion. That one stuck. Because it reminded me why I do what I do.

Then something even more special happened—people started chiming in, sharing their own experiences with the lotion. A whole conversation unfolded right there in the comments. Real people, real stories, encouraging each other. That’s something you just can’t manufacture.

This whole experience has been a reminder: perfection isn’t the goal. Connection is.

Our homes don’t have to look perfect to be filled with love. Our lives don’t have to be spotless to be meaningful. At the end of the day, no one looks back and wishes they had spent more time cleaning.

They wish they had spent more time with the people they love.

So if your house feels a little messy right now, you’re not alone. And maybe—just maybe—that’s okay.

Here’s that video that’s gotten all of the attention:

https://youtube.com/shorts/8cXhG19Xk4A?si=3QCrIlujLctPviv4

And again, thank you for being here. Your kindness, encouragement, and support over the years mean more than I can say. 💚

Karen Tautges